Alasdair Duncan, who co-organised USA, makes signs that are stand-ins, emblems for things that are yet to be. He’s long been interested in America as an abstract ideal, a kind of promise of something vaguely but certainly better, which is not firmly coupled to the reality of the place of America. His poster functions as an advertisment for the show by standing in for an idea, a placeholder of what the show might be. It superimposes a colour saturated sign – the exact meaning of which is held at bay – over an old photograph of New York – a fetishistic image – turned on its side. AD 2013
GiG 